TechnoBrands: How to Create & Use

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Business & Economics - Sales & Marketing
TechnoBrands: How to Create & Use

TechnoBrands: How to Create & Use

Name: TechnoBrands: How to Create & Use
ISBN: 9780814402436

Chuck Pettis

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One of the primary creators of "techno-branding," Pettis now shows marketers of technology products how to apply brand-building strategies to their own unique needs. This guide shows how to master all the steps and techniques of this marketing tool, use branding to increase a product's perceived value and win customer loyalty, understand the differences between consumer and technology branding, and "transcreate" brands for international success.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

1994

Edisi:

1st Printing

Penerbit:

AMACOM

Bahasa:

english

ISBN 10:

0814402437