Fundamentals of Strategy
Gerry Johnson, Richard Whittington, Kevan Scholes
Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.
Tahun:
2009
Penerbit:
Pearson Education
Bahasa:
english
Halaman:
332
ISBN 10:
0273736752
ISBN 13:
9780273736752
File:
PDF, 5.87 MB
IPFS:
,
english, 2009