Grenzenlose Werbung: Zwischen Konsum und Audiovision
Karin Moser (editor), Franz X. Eder (editor), Mario Keller (editor)Where does advertising begin and end? How has its boundaryless dissemination been structured in the past and present? Have consumer cultures changed? What strategies generate emotional and behavioral patterns? What considerations critical of consumption exist in advertising films, recordings, TV programming and digital platforms? Twelve experts address these questions from an interdisciplinary perspective.
Tahun:
2020
Penerbit:
De Gruyter Oldenbourg
Bahasa:
german
Halaman:
328
ISBN 10:
3110661969
ISBN 13:
9783110661965
Nama seri:
Werbung – Konsum – Geschichte; 2
File:
EPUB, 9.05 MB
IPFS:
,
german, 2020
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