Competing on Capabilities: The New Rules of Corporate Strategy
George, Jr. Stalk, Philip Evans, Lawrence E. Shulman
In today's dynamic business environment, strategy too must become dynamic. The essence of strategy is not the structure of a company's products but the dynamics of its behavior. To succeed, a company must weave its key business processes into hard-to-imitate strategic capabilities that distinguish it from its competitors. A capability is a set of business processes understood strategically. While such capabilities are collective and cross-functional, they must be built and managed by the CEO. Uses examples from Wal-Mart.
Tahun:
1992
Bahasa:
english
Halaman:
13
File:
PDF, 297 KB
IPFS:
,
english, 1992
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